Year-on-Year Growth in Time Spent Per Mobile App Category in 2017
WE BUILD
FINTECH APPS
From day-to-day banking apps to payment processing apps to financial education apps, technology has made it more convenient than ever to manage our finances on the go.
Creating a mobile app in the world of fintech is no easy task, but it’s something that more and more organizations are looking to do as customers demand more autonomy and take control of their personal and business finances.
Why Fintech Apps?
It’s all about convenience! Why do things like wait in line at the ATM, dig through our wallets at the cash register, or sit with a financial adviser for an hour when we can process payments, send money, make purchases and apply for loans with our mobile phones? Fintech apps drive engagement and deliver real value.
Fintech apps in the Google Play Store and Apple App Store have been growing rapidly year over year. In 2017, banking and finance apps secured the No. 3 position for the fastest growing app category based on time users spent in each app type. Some of the most popular types of apps in this category are payment, credit monitoring, investment and budgeting apps.
The Challenges of Fintech Apps
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Regulations
Your fintech app must adhere to strict financial and governmental regulations. Ensuring you’re in line with these regulations requires asking users for a lot of personal information when they sign up. As long as you’re clear about why you need this info, your users won’t mind providing it in order to use the app.
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Balancing Security With Usability
It’s important that users feel safe and comfortable using your app, given the sensitive information they provide and the type of transactions the app will facilitate. Users want to know they can trust you to keep their assets secure; however, even with security integrations, you want the app to remain fuss-free and uncomplicated.
Further Considerations
Features that users might find invasive in a gaming app or networking app, like alert notifications or security questions, are welcomed in fintech apps because they bolster the user’s sense of security.
You should also consider incorporating open APIs, allowing your app to interact seamlessly with other apps.
How We Help Fintech Apps Stand Out
Our unique app development offering begins with our mobile blueprint. In just 3 weeks, we can deliver a fully mapped-out plan for your app build.
What you can expect to get from the mobile blueprint process:
With that, you’ll have everything you need to bring your vision to life!
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